Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category. The judging session will take place on April 14, 2020, with the shortlist being announced on April 15, 2020.

The awards will be judged by some of the biggest names in the digital marketing industry. Click here to see this year’s judging panel.

MARCH 10

Entry Deadline

APRIL 14

Judging Session

APRIL 15

Shortlist Announced

MAY 13

Awards Ceremony

Judging Criteria

CAMPAIGN AWARDS


The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between February 2019 – March 2020.

Each entry must include information under the following headings:

  • Total budget

  • Objectives

  • Strategy & target audience

  • Creativity & implementation

  • Results & evaluation


Any entries that do not include information under all of these headings will be marked down. If appropriate you may include upto three pieces of supporting materials.

 

TEAM / AGENCY / INDIVIDUAL / MARKETING COMMUNITY AWARDS


Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between February 2019 – March 2020.

Each entry must include information under the following headings:

  • Details of the team / agency / community

  • Agency / team / community objectives

  • Recent campaign example

  • Recent achievements

  • Challenges

  • Why you think your entry should win


Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials. Please upload any supporting materials along with your entry form. Please note that these documents must not exceed 2MB each.