Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging session where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and to give entrants an insight into why a winning entry was chosen.

All judges are advanced SEMrush users, and SEMrush will be the primary software which will be used to define the success of the campaign.

In the judging process, SEMrush as a company remains neutral and no one from the team takes part in the judging.

Please take a look at the 2020 judging panel below. The panel consisted of industry leaders and experts from the Nordic region, as well as those who have an international presence in the search industry.


Arthur Agishev | Senior Tech SEO Executive | Farfetch |

Arthur is an experienced professional focusing mainly on scaling and automating SEO processes as well as technical optimization. After almost 7 years working in huge e-commerce projects, Arthur has grown solid expertise not only in the website building but also in developing powerful Python software for solving comprehensive SEO tasks.

Allan Brodersen | Digital Product Manager | TV 2 Denmark |

Allan Brodersen has for more than 15 years worked with basically every aspect of digital media and digital marketing. He has worked with some of Denmarks biggest websites and mobile apps, reaching millions of users in a small country. In the news media industry balancing user needs with commercial and other needs is key, and this requires a data-driven mindset and the ability to handle a complex KPI setup.

Jeremy Cabral | COO | Finder |

Jeremy is part of the founding team and the COO of Finder. Having successfully grown finder.com.au into Australia's largest comparison website, Finder is now expanding globally with the goal of becoming the world's largest comparison platform. Together with his incredible team of talented digital marketing professionals Jeremy have helped improve financial literacy in Australia and assisted millions of people in Australia to make better informed decisions.

Arnoldo Cabrera | Global SEO | IKEA |

Arnoldo is an experienced online marketing professional with extreme focus on delivery quality. Arnoldo specializes in SEO & SEM Lead generation, Inbound Marketing and Web analytics. Prior to IKEA he has worked in a variety of industry such as hospitality, online gaming and IT Security since the beginning of 2000 in the of digital marketing area with highly focus on Multilingual Search Engine Optimisation.

Frederika Georgii | Afound, H&M group |

Frederika is responsible for SEO at Afound, part of H&M group. Focusing on traffic growth such as expansion, optimizing processes and leading new projects. Passionate about bringing the whole user journey together. She has seven years of experience working both at agency’s and inhouse within fields such as banking, travel, health tech and retail.

Harald Heggelund | Head of Performance Marketing | DNB |

Harald’s main areas of expertise are Digital Strategy, Analysis and Performance Marketing. He has developed a method of measuring success through the whole sales funnel. Harald has helped some of Norway's, and the world's greatest brands as well as smaller local businesses.

Joakim Hedström | Team Leader SEO & Analytics | Bauhaus |

Joakim holds a masters degree in marketing from Linnaeus University, after graduating in 2015 he joined BAUHAUS e-commerce team. Since he started at BAUHAUS he has held several positions within the company focusing on delivering e-commerce success. In his current role as a Trend & Data Analyst his main objectivies are to build up the analyzing function, delivering search visibility for the company and to make data actionable for other functions within BAUHAUS.

William Hollingworth | Nordic Marketing Web Manager | Nordnet |

William is responsible for SEO and Conversion in the Nordics, focusing on on-going optimization towards traffic, conversions and user engagement. Passionate about all digital things. William is also a Board Member in Stockholms Internationella Handelsskola.

Daniel Larsson | Web Strategist and SEO expert | PWC |

Daniel has worked for more than 25 years with digital marketing, traffic growth and conversions. He runs his own blog PBN-network and has worked with several of Swedens biggest websites and e-commerce projects with performance marketing, Google Ads, KPI:s, analytics and technical SEO at several digital agencies and inhouse at PwC.

Judith Lewis | Founder | deCabbit |

Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.

Jennie Lizenhielm | SEO Specialist | TV4 |

Jennie is running the SEO activities for TV4 Media including products like TV4, C More and TV4 Play. She began her journey at Catena Media followed by the tech health app KRY where she won the award "Swedish SEO-award" within health 2019. She is passionate about matching readers' search intent and on-site SEO.

Carl Löjdqvist | Head of Global Data & Analytics | Essity |

Carl is heading up the global data and analytics team at Essity that brought you brands like Tork, Libero, Zewa and many others. He has over 10 years of professional experience in digital marketing and analytics, both working as a consultant and at multinational enterprises. He is passionate about optimizing online marketing investments and turning complex problems in to simple solutions.

Sula Martins | Alexander McQueen |

Over the last 5 years, Sula has been immersed in the sphere of digital marketing strategy by working on SEO and Search projects, helping different brands to predict and address changes in customer behaviour. She is launching cross-market campaigns to strategically address local challenges for The Walt Disney brands. Outside of work, she is passionate about travelling and meeting new people across different cultures. Practising different sports has lately become a new adventure for Sula.

Aoife McIlraith | Global Search Consultant

Aoife McIlraith is a global subject matter expert on international SEO, content strategy and global digital strategies. She provides consultancy to customers of all sizes, within all verticals, to help them navigate the complex digital world. This includes digital globalization, transformations, multilingual global marketing and global campaign strategies. She currently partners with global brands to define multilingual voice search and digital assistant marketing strategies. Aoife is one of the 'Top 20 Women Making the Biggest Impact in Tech'.

Anna Oshkalo | Performance Marketing Lead | Ericsson |

Anna is a digital marketer with over ten years of experience in competitive segments like technology, gaming and retail. Anna currently works as Performance Marketing Lead at Ericsson building marketing technology stack for SEO, PPC and programmatic display, creating global guidelines and processes as well as coaching dozens of colleagues in marketing teams around the globe.

Thomas Perrotton | Head of Digital | Arla Foods |

Thomas has 9 years of experience within Digital Marketing from agency to in-house at Arla Foods. As Head of Digital, his role is to strengthen Arla brands digitally through owned, paid and earned media. Thomas has a strong focus on marketing performance and how data can help to strengthen brands and sales digitally.

Stefan Persson | Group Head of SEO | Bygghemma Group |

Stefan is responsible for executing SEO strategy within the group in order to ensure the best organic visibility possible for Bygghemma Group sites. Stefan has been a digital marketer since 2006, working as an SEO-consultant, co-founder of an online marketing agency and also launched hundreds of my own affiliate websites to test the limits of Google.

Leonardo Saroni | SEO & Growth Marketing | Booking.com |

Leonardo Saroni is an experienced digital marketer with 10 years’ background of heading up multiple digital marketing and product development teams for Booking.com. He has also been leading the global SEO team, which contributed to the success of the third biggest e-commerce worldwide.

Karolina Sjödahl | Head of Owned and Earned Media | VOLVO CAR CORPORATION |

Karolina is an experienced digital marketer with a 15 years career path. As a Head of Marketing, she led marketing strategy in companies like Enfo, Philips, Falck, and others. Now she’s in charge of owned and earned media at Volvo Car Corporation.

Mattias Strandberg | Journalist | Dagens Analys |

Mattias is a journalist at the online newspaper Dagens Analys and a writer for the content agency Karlssons Textbyrå. His main focus is writing about digital marketing and tech- development, and he can frequently be seen at conferences talking to marketing-experts, IT- professionals and C-level management to get the latest and best information on how to navigate the ever-shifting digital landscape. Mattias is a psychologist by education, and always aims to understand the human side of what’s happening in the digital world.

Ida Solem | Growth Marketer | Up Norway |

Ida is a Growth Marketer currently working in Up Norway targeting an international audience and building trust-based relationships with the customers. After five years as Head of Social and Digital Media at Westerdals College, she worked as a Digital Channel Manager for solar startup BRIGHT Products targeting people with limited access to energy.

Henriette Vabro Lund | Web Strategist | Norwegian |

Henriette has been managing websites for more than a decade. Her experience consists of several international and domestic brands. At Norwegian she is responsible for strategic planning and web KPIs; focusing on increasing visibility (SEO), optimize site architecture and user flows through all traffic entries, and increase wanted conversion. Whatever site she’s working on, her aim and drive are always to unify the business goals with the best possible user experience.

Purna Virji | Senior Manager, Global Engagement | Microsoft |

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and is a columnist for Search Engine Land and Search Engine Watch. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter.

Lukasz Zelezny |

Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at ZPG. Previously leading his team he is responsible for the uSwitch.com, Zoopla.co.uk and PrimeLocation organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

LinkedIn profile

Alexander Öqvist | Search & Analytics Manager | Danske Bank Sverige

Alexander has 10 years of experience in Digital Marketing, SEO and SEM. He has been working both on agency's and in-house sides. Alexander is working with SEO, Web, and optimization towards traffic and leads in the Digital Sales team at Danske Bank.