The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging session where entries are discussed and evaluated in detail to decide the winning entries.
From a transparency perspective, we may video aspects of the judging session to show on the evening and to give entrants an insight into why a winning entry was chosen.
All judges are advanced SEMrush users, and SEMrush will be the primary software which will be used to define the success of the campaign.
In the judging process, SEMrush as a company remains neutral and no one from the team takes part in the judging.
Please take a look at the 2020 judging panel below. The panel consisted of industry leaders and experts from the Nordic region, as well as those who have an international presence in the search industry.